Butterfly Beginnings Doula
At Butterfly Beginnings Doula, I am focused on supporting women facing high risk, high stress pregnancies.
Women who have a history of pregnancy loss (stillbirths, miscarriage, infant loss) or perhaps who have navigated a challenging IVF/IUI journey or are working with a surrogate have unique emotional and physical challenges when faced with pregnancy.
As a doula I am here for all supportive measures along the way and hope to help achieve the best birth we can with the circumstances we are given.
Comprehensive Doula Services for Every Journey
About Madeleine Rowat
I came to doula work after my own history with pregnancy loss and navigating the twists and turns of the fertility world. After such a profound experience I decided to leave my corporate career and train in doula work. I was called to help support other women facing complex fertility issues, whether its stillbirth, miscarriages, IVF/IUI, surrogacy or other complex issues.
My first pregnancy ended with a stillbirth of my son where I chose to vaginally deliver. I have also navigated repeated earlier losses, 6+ rounds of IVF and a surrogacy journey! I truly know the fatigue, fears, stress and all that comes into play with pregnancy after these challenges. I myself have found a lot of peace and purpose in my struggles - I believe it was meant to happen to me so I could support other women facing heartache.
We will get through this together - whatever may happen or be - I am there to emotionally and physically care for you throughout the process.
When I am not all things fertility - I spend my time with my husband (Ryan) and our kitties (Winston, Olive) and doodle Max <3
Education
2025
Douglas College
Doula Training Program
An intensive course being trained from industry professional doulas. Learning about birthing techniques to alleviate / manage pain, including the birth partner, navigating medical systems. Evidence based information and code of ethics for doulas. Advocacy for informed consent, birth interventions, hormones in pregnancy, birth and post birth. Stages, phases of labor.
2012-2024
Corporate career girl! Was growing as a manager in the cybersecurity/technology space helping companies recruit professionals. Very rewarding work but in this time is when I began facing my own fertility struggles. Suddenly the corporate career I grew did not have meaning to me anymore. All paths lead to where we are meant to be.
2025 onwards
Ongoing education! Participating in perinatal classes to learn deeper about birthing, teaching parents on the birthing process.
Lactation courses to expand my knowledge.
How do doulas work?
At Butterfly Beginnings Doula, we are committed to offering empathetic support and care to women throughout their pregnancy, birth, and postpartum experiences. Our mission is to create a safe and comforting space where women can receive the care they deserve.
Doula's are not medical professionals. We operate in a unique space between medical professionals and the birthing woman. We are the support structure for your emotional and physical wellbeing along the journey! Pregnancy after loss, IVF, surrogacy or other traumas is hard and as doula's we can be your trusted confidante and helper during this journey.
We do not provide medical advice or prescriptions but we can help find public information for you to review with your care team.
Having a doula can help decrease your chances of pitocin, c section, decreased pain relief medications (if you wish), decrease in the dissatisfaction of your birth experience. It is also my role to help your partner participate, feel empowered and feel helpful during the journey.
Check out the blog below for more resources and great websites with information to learn more!
Our Services
Explore Our Offerings
Discover a range of doula services designed to support and nurture you through every stage of your motherhood journey. From empathetic prenatal support to compassionate postpartum care, we are here for you. If there is something you need that you don't see in the offerings, just ask me! I am happy to accommodate all needs.
Prenatal Support (4-37 weeks)
For clients who want more support along the pregnancy journey. Whether that means more meetups, talk/text/email support, appointment support, or anything during the 4-37 week period.
Packages start from 3 prenatal sessions (45-60 mins each) along with talk/text/email support
Birth Support 37+ weeks
*caveat with the understanding that not all pregnancies may go as far or earlier plans need to be arranged. I will accomodate these needs.
Birthing support for delivery whether its planned c-section, midwife home birth, hospital birth. This package includes 2 prenatal sessions to discuss birth plans, concerns, supportive plans. These 2 sessions would be in addition to the Prenatal Support Package if you chose to include both. 1 post birth checkup at time of your choice.
For birth support and delivery
Postpartum Care
Supporting mum, baby and the family with light tidying, feedings, meal prep.
Daytime support - $30/hour
Evening/nighttime support - $35/hour
*minimum 2 hours booking required
Additional Support Services
Stillbirth or miscarriage support - built into the above packages
Grief support - built into the above packages
Postpartum after loss supportive care
IVF/IUI support (egg/sperm quality, navigating the medical system, questions to ask the doctors, optimizing your chances)
Prayer circle / support groups / reiki
1 on 1 support sessions (virtual or onsite)
Birth photography (included in the birth package)
Meal services (prep, nutrition guide, special requests)
Contact Us
Fill the consultation form or give me a call to discuss what you are looking for!
Operating in the Okanagan areas (Kelowna, West Kelowna, Penticton, Peachland, Summerland, Vernon, Kamloops)
